The medical spa industry is booming, and that’s good news for dermatologists and other providers who specialize in skin care. But there’s a downside: More competition means you have to work harder than ever to stand out from the crowd. Medical spas have long relied on Google search results when patients seek information about their services. Still, optimizing your Google My Business (GMB) listing so that it shows up at the top of the search results is becoming increasingly challenging- and important.
Google’s algorithms continue to evolve, and even if you’re utilizing SEO best practices, it can be challenging for medical spas to keep up.
You may have heard the term “Google’s algorithm,” the code that processes search queries and determines what websites are shown in response to any given query. As with any technology, Google’s algorithms continue to evolve. Even if you’re utilizing SEO best practices, it can be challenging for medical spas to keep up with changes made by Google.
If your medical spa isn’t getting as many leads from organic search results as you would like—and we all know how important leads are—it might be time to reevaluate your approach or make some tweaks so that you can better optimize your presence on Google My Business.
Keeping your GMB listing accurate and up-to-date will show the search engines you’re a legitimate authority.
As an essential tool for any business, Google My Business is a free platform that allows you to manage your business information online. You can create a local listing for your medical spa, which will appear in the search engine results when people search for “medical spa” or related terms near your location. To create your GMB listing:
- Go to Google My Business and sign in with your Google ID (or create one if you don’t have one).
- Under ‘Business details,’ select ‘Create new listing’ if this is the first time you’ve added a local business or ‘More actions’> ‘Update existing listing’ if it’s already set up but needs updating.
- Fill out all required fields on the form: street address, phone number(s), hours of operation, website URL, and photos of your salon/spa space (if available).
- Once completed, click ‘Save changes. This will take you to another page where you can edit more details about yourself as well as add more information about services offered at the business location. Some of these additional details are optional unless they apply directly to SEO efforts, including keywords related to those services provided–not just general ones like “hair removal.”
Images of your spa are a great way to capture the attention of search engines and pull in organic traffic.
Images of your spa are a great way to capture the attention of search engines and pull in organic traffic.
Images can show off your services, location, team, and more. You want to create an appealing and inviting atmosphere for your customers so that they want to visit your business again! Images should be high quality but also easy to navigate through.
Keep your listing updated with information about seasonal events or promotions at your spa.
Keep your listing updated with information about seasonal events or promotions at your spa. For example, if you’re having a summer sale on Botox, including the dates and prices in your Google My Business listing. This will help potential clients discover and drive traffic to your site.
Get set up for success by using the free tools available to you—like GMB—to manage reviews, respond to customer inquiries, boost SEO, and more.
You can use GMB to manage reviews, respond to questions, and engage with customers more deeply.
While these features may be helpful in any business, they’re especially important for medical spas because they allow you to manage your reputation and brand’s presence across the internet.
The best feature of Google My Business is that it allows you to:
- Respond to customer feedback in detail, which makes it easier for potential clients to make an informed decision about whether or not they want to try your services. For example, suppose someone asks how long a procedure will take at your facility or what other customers have said about their experience there. In that case, you’ll be able to answer their questions without anyone else filling in the gaps between emails.
- Determine where people who aren’t familiar with your spa should go next based on their search terms within GMB itself. So if someone searches “best laser hair removal near me” but doesn’t mention any specific places he/she would like his/her hair removed from yet (face? bikini line?), then GMB will suggest a list of nearby salons based on factors including price range ($$$) distance from current location (1 mile) star rating type keyword matching keywords entered into text box field.
Google My Business is the first place patients go to learn more about your services.
Google My Business is a free tool that allows you to manage your business information on Google and across Google products. It’s also important for search engine optimization (SEO), which can help influence how high your business shows up in search results when potential clients are looking for you online.
Conclusion
Google My Business is a powerful tool for medical spas. It’s where patients learn more about your services and find out how they can get in touch with you. By keeping your GMB listing accurate and up-to-date, you can ensure that your business will be found by search engines and attract new patients who might otherwise have missed it.
