Introduction
The field of plastic surgery is competitive, and it’s easy to feel overwhelmed by the amount of competition out there. If you’re starting a new practice or trying to grow an existing one, marketing can seem like an insurmountable task. But don’t worry—with these six tips for marketing your plastic surgery practice, you’ll be able to put together a solid strategy that will help differentiate your practice from the rest of the pack!
Advertise your services
Advertising is a great way to attract new patients. It’s also not the only way to attract new patients.
Advertising can be expensive and time-consuming, but it can also help build your brand and bring in new patients who may not have heard about you. Finding the right mix of advertising channels that fit into your marketing budget will help you get the most out of each dollar spent on advertising.
Become active on social media
Social media is a great way to market your practice. If you don’t have a presence on all the major platforms, now is the time to get started!
What do you post? Several types of social media posts can help you spread the word about your practice and build trust with potential customers:
- Content marketing includes anything from blog posts, infographics, and videos; these are great ways to educate people about plastic surgery procedures.
- News – news about new procedures, research findings, or events in the field of plastic surgery will keep followers engaged and aware of what’s happening in their industry.
- Photos/Videos – photos and videos are great ways to show off your work (and show prospective clients how they could look after surgery).
Use Facebook and Instagram ads.
You can use Facebook and Instagram ads to reach a wide audience or target specific demographics. You may have heard that Facebook is losing its popularity with younger generations, but that doesn’t mean it isn’t still an effective way to promote your plastic surgery practice. It has nearly 2 billion users worldwide!
Facebook ads are easy to set up: choose an objective from the list of options (such as website clicks), then enter information about your ad campaign, such as how much money you want to spend on each click or impression (the number of times your ad appears). You’ll also be asked what type of business you’re trying to attract—choose “Plastic Surgeon,” “Health Care,” etc.—and whether or not you’d like people who live within a certain radius of your office (if so, enter their zip codes).
When setting up an Instagram ad campaign, consider using one of the following objectives:
- Clicks on website
- Engagement with post
Blogs are a great way to connect with your patients and can be used to drive traffic to your website. Patients who have just undergone surgery often want more information about their procedure, so it’s an opportunity for you to provide them with helpful resources to refer back to later on.
You can also use blogging to build an email list by using opt-in forms at the end of each post. Having an email list will allow you to bring in new patients who aren’t yet connected with your practice but may be interested in learning more about what it offers when they’re ready!
Most plastic surgeons need help understanding how marketing works.
Most plastic surgeons don’t understand marketing, but they know it’s important to their business. You might be one of those doctors: You want to grow your practice, but you’re not sure how or even if it’s possible.
The good news is that marketing has become much easier in recent years. With the right tools and some basic understanding of what works and what doesn’t, anyone can get started with proven marketing strategies that could help grow their practice by double-digit percentages over time.
If you’ve wondered why most plastic surgeons aren’t very good at promoting themselves, the answer may surprise you: They are! Our experience shows that most cosmetic surgeons have far more knowledge about the technical aspects of surgery than they do about marketing—even though these two areas are closely related and often overlap when building a successful practice today.
Conclusion
I know that these steps are not easy, but you need to know that it’s possible for you as a plastic surgeon to make your practice stand out from the crowd. If you’re willing to do some research and put in the effort, there is no reason why anyone should choose another doctor over you.
