12 Tips for Building an Effective Business Website
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With all the competition online, it is not sufficient to just have a website. These 12 tips will show you how to make your website easy for prospective customers to find and use. Follow best practices for website structure, such as making it mobile responsive, easy to navigate and neatly organized with plenty of white […]
How to Create Perfect Local Landing Pages
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Landing pages matter, and making it clear where your business operates is particularly critical for small businesses trying to compete with national brands. A great local landing page should help your business make more money in two ways. Firstly, it should rank organically in search results. Secondly, it should convert page visitors into customers or leads. For example, last […]
5 Amazingly Effective Facebook Ads Tips to Apply to Local Businesses
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You all learn that Facebook is one of the advertising platforms that provide a number of astounding ways for businesses for reaching out to target audiences, engage with them in a meaningful manner, and build a brand online. Although there are companies like Coca-Cola, Pepsi, and Adidas which use Facebook Ads extensively for promoting their business, […]
5 Key Reasons Why Local SEO Is Important
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Are you a small business owner that isn’t quite sure what your digital marketing strategy should look like? The days of traditional marketing are (mostly) behind us. While it’s always valuable to have a few good business cards and to build a good word-of-mouth reputation, you need to invest time, money, and energy into bringing your advertising to […]